Isabella Bertozzi

Isabella BertozziIsabella BertozziIsabella Bertozzi

Isabella Bertozzi

Isabella BertozziIsabella BertozziIsabella Bertozzi

Welcome to my

Marketing Portfolio

Marketing PortfolioMarketing PortfolioMarketing Portfolio

About Me


I bring a rare combination of lifelong equestrian industry knowledge, hands on equine marketing experience, and the work ethic of a student athlete. Having grown up in the competitive horse show environment, I understand both the culture of the equestrian community and how to market effectively within it.


Daughter of a National Level Horse Trainer

My father is the owner and head trainer of Cavallo Farm, a competitive horse training facility in Northern Virginia. Growing up in that environment gave me behind the scenes knowledge of what it takes to own and operate a show barn and how to work within the equestrian industry.

Division 1 Equestrian

I committed to Fresno State to join their nationally ranked equestrian team. Being an equestrian student-athlete has helped me polish my time management skills and taught me how to collaborate with a diverse group of teammates.

Equine Marketing

I entered university knowing I wanted to graduate with a degree in marketing. After realizing there is a dedicated market for equine marketing, I knew exactly what I wanted to pursue. Combining my lifelong love for horses with my passion for marketing has me so excited to launch this career.

Reference Letter

Reference Letter (pdf)Download

JODS

Marketing and Social Media Assistant (June 2026 - Present)

JODS is one of the largest and most prestigious equestrian apparel boutiques on the East Coast. I joined their Instagram team and saw a 137% increase in new followers within four weeks compared to the previous best in early June. As well as, doubled the interaction from late June. In addition to posting content, I schedule and shoot models in new inventory for their website and I hosted their first ever pop-up event, 

Upperville

Social Media Assistant (2026) & Social Media Intern (2025)



The Upperville Colt & Horse Show is the oldest horse show in the country. It is hosted every year at the Upperville Show grounds located in Middleburg, Virginia. I officially joined the media team after interning with the show the year previously. I was the social media assistant and worked under Katy Carter. During the 7 day duration of the competition, Katy and I reached 1.5 million views and interactions increased by 605%. By creating engaging and personal content mixed in with the announcement and interviews with equestrian olympic gold medalist and some of the top riders in the world.


Upperville Content

https://www.instagram.com/p/DZAhEOABGLV/ 

https://www.instagram.com/p/DZF92y3hcz2/

https://www.instagram.com/p/DZI5Y7rhQ88/

https://www.instagram.com/p/DZLIhqVhhe3/

https://www.instagram.com/p/DZLgsYihvFw/

https://www.instagram.com/p/DZNYWfFh1IK/

Contact me

Send Me A Message

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Isabella Bertozzi

(571) 888 - 0083 

isabellabertozzi55@gmail.com

Isabella Bertozzi

Copyright © 2026 Isabella Bertozzi - All Rights Reserved.

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